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Marketing Methods Used in Real Estate Investments
Finding motivated sellers of real estate property is a challenging task. One has to be innovative & enterprising to locate motivated sellers.
Unique Marketing Methods to Find Motivated Sellers:
Magnetic Car Signs:
You can use your car for this purpose. If you have seen magnetic signs made for your cars expressing your desire to buy homes along with phone numbers, prospective sellers will get in touch with you. You can have similar signs in all the cars of your family members.
You have to create door hangers which suggest that you are interested in buying houses, which should display your phone numbers also. Children of the neighborhood can be utilized for this purpose. This gives direct publicity & word of mouth advertising. As negative fallout, some house owners may get angry. You have to manage the situation. It may bring positive feedback too.
You can print business cards detailing your intention along with e-mail id/phone number/fax number & distribute them to service professionals like electricians, plumbers, painters, masons, etc. there may not be immediate response. But, they may be useful at a later date.
Include your website address in all your business cards, flyers, newspaper ads & the like. You should advertise your services on local Internet websites such as community website, local newspaper sites & other websites belonging to local organizations.
Promotional campaigns every year will boost up the prospects of locating motivated sellers. Something like a big billboard can be placed in a strategic area at a vantage point. It should catch the attention of the passersby. Radio or Television shows may help you in promoting your business. Seminars or symposia can be arranged to publicize your business. The expenditure for all these ventures will be quite high. But, this will bring a fortune. It will shoot up your real estate investment options. Many motivated sellers will knock at your door. People who are new to the profession need not spend huge sums for promotion campaigns. They have to establish in the business initially with a few deals & jump into the foray of big business when the atmosphere is very conducive.
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This is a day of online trading. Almost all branches of business activity employ Internet for their business promotion. Real estate is no exception to the trend of online marketing. A good number of house owners search Internet when looking for perfect property. Real estate owners must have an effective web presence.
Internet has brought about dramatic & significant changes in the real estate industry. This is to be noted by real estate agents & investors. It is simply astonishing to know that there are over 20 lac hits everyday for the keywords “Real estate” in the major search engines such as Google, Yahoo & MSN. The real estate business will remain open 24/7. The prospects of business promotion will be tremendously bright. You need to ensure that it is placed high on the scale within the results pages of the search engine.
If a potential property buyer has to click in your site, you need to appear, normally, within the first two pages of the results. The reason for this is 80% browsers stop with the first page & 95% of the browsers do not cross the second page. So, if your site is not ranked within the first two pages you may not get sufficient business promotion. Through Internet marketing, it can be achieved.
Advantages of Internet Marketing:
- It offers quicker solutions.
- Clients can easily reach their avowed targets.
- Most of the younger generation are net-savvy & they can clinch the deal using Internet.
- Websites have become more popular than literature, thanks to Internet.
So, prospective sellers & expectant buyers – both of you can get the deal performed through Internet.